Coca-Cola earmarks Bt200m for new marketing campaign

The campaign will feature 39 emoticons – graphic icons used to express feelings and positive messages – printed on Coke’s plastic bottles and cans, aiming to get consumers to share a Coke, share a feeling as a way to better communicate with people around them to create happy connections, he said.

The campaign will also be launched on digital and social media such as Facebook, Instagram and Twitter. The company will also provide stickers and emoticons on the Line application for consumers to download for communication with others online.

Last year, the market for non-alcoholic sparkling beverages had a total value of Bt47.33 billion, with Coca-Cola enjoying a lion’s share of 58 per cent, according to a report by Nielsen (Thailand).