GTH sets up digital marketing agency

“The restructuring of the company was just implemented this month. Now we have The Secret Farm as an online marketing agency and Sawasdee Thaweesuk as a promoter of our movies and TV programmes,” Jina Osothsilp, co-chief executive officer of GTH, said last week. 

The Secret Farm, a 30:70 joint venture with its employees, would provide online marketing services mainly for GTH, but would also welcome outside clients.

Led by the young generation, |the The Secret Farm team would develop trendy online media |platforms to communicate and engage with new generations.

“Digital media is becoming a key part of media consumption in the county,” she said. 

GTH is learning how to deliver its quality contents to various windows to reach target audiences and generate returns. 

For example, film distribution is changing. 

“Normally, each of our films will go to the home entertainment business via DVD or Blu-ray around three to five months after it premieres at movie theatres. 

“The film will then be broad-|cast on GTH On Air, an exclu-|sive channel on GMM Z boxes, around eight to nine months |after the premiere. Following the arrivals of YouTube and Line TV, in line with the birth of digital terrestrial TV, the journey of our content must be changed accordingly,” she said.

The company now provides |a title via online applications |and pay-per-view services three |to five months after the film’s premiere on top of home entertainment. 

And after the film shows first on GTH On Air, it will be played by its free-TV partners such as One and GMM 25, which is run by music and entertainment giant GMM Grammy. 

However, ticket sales are still the largest revenue source for the company. GTH expects to harvest about Bt200 million from its two movies this year. 

GTH is well-known as a quality TV content producer. All of its series become talk-of-the-town, such as “Hormone”, “Stupid Cupid”, “Thirteen Terrors”, “Ugly Duckling” and “Stay”.

The company also had to manage those series in different windows that suit different demands of viewers. 

Besides adopting a multi-screen approach, the company is also exporting its library to Asian countries – Cambodia, China, Hong Kong, Vietnam, Myanmar and Indonesia. 

For example, romantic comedy series “Stupid Cupid” was sold to Cambodia, Vietnam, China and Hong Kong, while “Hormone 1” was broadcast in Vietnam, Cambodia and Indonesia.