Strict rules now in place for 'Thai Select' stamp
In a move to promote Thai cuisine overseas, the Commerce Ministry will introduce stringent controls on the "Thai Select" certificate to ensure that authentic and top-quality Thai dishes are served outside of Thailand.
Nuntawan Sakuntanaga, director-general of the International Trade Promotion Department, said the ministry had decided to be strict about granting certificates after receiving complaints about low-quality and inauthentic food being served at some "Thai Select" restaurants.
"The department will send its trade representatives in 66 countries to check on the standards of Thai restaurants so as to ensure that our ‘Thai Select’ certificate can be trusted," she said.
As per Commerce Minister General Chatchai Sarikalya’s policy, the department will map out strict conditions for granting "Thai Select" certificates to restaurants overseas to ensure that certified eateries do not spoil the country’s reputation.
The priority markets that the ministry will check up on are in the European Union, the United States, Japan, China and Australia.
