Netflix partners with TAT, DNP, and CEA in launching "Uncover Thailand: A Creative Travel Guide"

This creative travel guide will lead tourists to discover incredible locations featured in popular films and shows from Thailand and beyond on Netflix - and include recommendations for great experiences in the surrounding areas to help travelers make the most of Thailand's natural wonders, gastronomic experiences, rich cultures, and diverse heritage.

The launch event also saw representatives from relevant agencies engage in extensive discussion on the topic of "Promoting Thai Tourism through 'Uncover Thailand: A Creative Travel Guide' ".

2023 marks the moment that Thai tourism completes a full recovery, and the TAT is aiming to revitalize the economy through tourism -  with particular emphasis on experiential tourism through products and services with integrated soft power.

This is reflected in the "5F" group of tourism offerings: Food, Festival, Film, Fight and Fashion. Under this collaboration, TAT has focused on the Film pillar by designing travel routes around destinations featured in films and shows on Netflix while also presenting them in a new light.

Under the concept of "Uncover Thailand: A Creative Travel Guide",  this collaboration will add value and inspiration to every destination while providing useful information and recommendations about each spot.

Parichart Boonclai, Executive Director, Advertising and Public Relations of TAT said, " This project goes in line with the "Visit Thailand Year 2023: Amazing New Chapters" campaign and responds to the needs of quality tourists with special interests, such as film lovers and fans of actors and actresses. This travel guide will be helpful for tourists, both while planning their trips and during their journeys in the country. We also hope that the travel guide will be another channel for promoting Thai tourism, image and culture on an even larger stage."  

Thailand's breathtaking nature is one of the factors that continues to attract tourists to Thailand. Beyond the fantastic natural scenery, Thailand offers fascinating experiences that highlight our incredible biodiversity, which is often not on display in plain sight.

The Department of National Parks, Wildlife and Plant Conservation plays a major role in the conservation, promotion, and restoration of forest resources, flora and fauna, as well as the promotion of balanced and sustainable use of natural resources.

Wanabud Atthawit, Director of Tourism Management and Recreation Division, DNP said, " We continue to encourage tourists to learn more about Thailand by engaging in natural sightseeing and eco-tourism, and we hope this guide will raise awareness among tourists and the general public to realize the importance of environmental and sustainability issues."

Film and cultural tourism are part of Thailand's many creative industries, offering the potential of increased economic and social value at the local and national levels through creative elevation while also enhancing competitiveness with other countries.

All of these can be achieved by connecting stakeholders across all sectors.

Chakrit Pichyangkul, Executive Director of CEA (Public Organization) said, the partnership between the TAT, DNP, Netflix, and the CEA represents a perfect combination of each agency's strengths as we work together to drive the potential of Thailand's creative industry - especially in content production." 

Netflix has a wide variety of shows that highlight the diversity of global attractions, cuisine, and cultures to members in over 190 countries.

Sarut Wittayarungruangsri, Head of Public Policy for Thailand, Laos and Cambodia, Netflix said " We recognize the exceptional beauty and value of Thai tourist attractions and culture, and we want to showcase this to members all around the world. 'Uncover Thailand: A Creative Travel Guide' is the first of its kind in the Asia-Pacific region, and we are delighted to support this effort by highlighting the joy of stories on Netflix - shining the spotlight on Thailand's extraordinary charms and contributing to the revival of Thai tourism."

"Uncover Thailand: A Creative Travel Guide" is the definitive travel guide that covers fantastic destinations seen in movies and shows on Netflix as well as key attractions, activities, and cultural experiences featured in these stories.

The guide provides an opportunity for tourists and movie enthusiasts to discover new destinations away from the screen - complete with intriguing facts and useful travel advice that help visitors enjoy the best that each destination has to offer.

Additionally, exclusive behind-the-scenes content from Netflix promises to open up entirely new avenues of exploration across Thailand's many wonders.