dtac and Yara announce collaboration to launch digital agriculture solutions in Thailand
Bangkok – dtac and Yara in Thailand are joining efforts to bring together agricultural knowledge and digital connectivity to deliver unparalleled access to agriculture information and resources to empower smallholder farming communities.
This is an exciting first step for both organizations, to leverage their strengths and leading industry positions in Thailand to offer a unique value proposition to millions of smallholder farmers.
"Telecommunications is a key enabler for innovation in a digital economy, with the emergence of new connectivity technologies such as 5G, IoT and AI, we see massive opportunities to drive transformation across major industry sectors. Agriculture as a key pillar of the Thai economy is particularly close to our hearts, we have over the past 10 years empowered farmers with mobile technology and digital services through our Smart Farmer program. We see a lot of synergies in our strategic collaboration with Yara as it speaks to our commitment and vision as a company – to connect you with what matters most and to empower societies. Together, we look forward to delivering sustainable impact within the agriculture sector," said Sharad Mehrotra, dtac CEO.
"We believe that digital technologies can expand our reach and deepen the engagement with each individual farmer. Therefore we are excited about the strategic collaboration with dtac. Together we can contribute to empower smallholder societies through digital solutions, bringing agronomic solutions and knowledge of balanced crop nutrition which help increase productivity, profitability and sustainability for farmers in Thailand," said Terje Knutsen, EVP Sales & Marketing at Yara.
By working together, dtac and Yara believe that they can contribute towards the future of farming in Thailand, contributing to a growing ecosystem of knowledge and solutions that drive productivity improvements and unlock economic opportunities for farmers.
