Jebsen & Jessen Technology – Turf & Irrigation seals exclusive partnership with Netafim

Jebsen & Jessen Technology – Turf & Irrigation (JJ T&I), a division of the technology business unit of diversified industrial conglomerate Jebsen & Jessen Group, has announced an agreement with Netafim, Orbia’s Precision Agriculture business, for the implementation of Netafim’s agricultural projects.

The agreement will see JJ T&I appointed as the exclusive partner for Netafim’s agricultural projects in Thailand, Cambodia, Myanmar and Laos.

The agriculture industry is at a unique point in its history – faced with changes in consumer behaviour, technological advancements, climate change, concerns over food security, and the pressing demand to meet the increasing need for nutritional food for a growing world population.

Particularly in Southeast Asia, the industry is experiencing a shift towards commercial crops and away from traditional farming methods.

Farmers are increasingly adopting technological tools such as fertigation systems due to their efficiency in delivering water and nutrients directly to the plants’ root zone, in the right amounts at the right time, to enable optimal crop growth.

Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions.

Backed by more than 50 years of agronomical know-how, Netafim offers a comprehensive range of industry-leading advanced irrigation and fertigation systems for greenhouses, net houses, field crops and orchards.

Netafim’s systems and solutions allow users to achieve higher yields and better crop quality, and save costs by ensuring constant optimisation and accurate application of fertilisers, water and energy.

Precision irrigation is an innovative sustainable agriculture method that enables the distribution of water and nutrients to the plant at the appropriate time and location and in small controlled dosages to provide it the best growing circumstances.

JJ T&I is a leading player and distributor of turf care and irrigation solutions in Southeast Asia, with an extensive portfolio of products and services that ranges from turf & landscaping maintenance equipment, buggies and utility vehicles to irrigation systems and fertilisers. Through JJ T&I’s extensive distribution network, regional customers in Thailand, Cambodia, Myanmar and Laos will now have access to Netafim’s irrigation solutions and can receive on-ground and after-sales support.

The partnership – leveraging JJ T&I’s irrigation know-how and regional expertise in distribution coupled with Netafim’s industry-leading irrigation solutions – will meet the growing demand for precision agriculture solutions as the industry adopts technological solutions that provide greater productivity and overcome existing challenges.

“We are honoured to be named the exclusive partner for Netafim’s agricultural projects in select countries within Southeast Asia. The partnership will strengthen our broad portfolio of high-quality solutions alongside our exceptional service and technology expertise, placing us in a unique position to serve the needs of the agriculture sector,” said Philipp Hoffmann, regional director of Jebsen & Jessen Technology – Turf & Irrigation.

“We look forward to a fruitful and long-standing partnership with Netafim as we support the agriculture sector with industry-leading products and solutions.

“As the world’s leading precision irrigation company, established by farmers, for farmers, we at Netafim are always looking for better ways to help our clients and communities.

Knowing the great challenges farmers in SEA are facing, we understand that modern, precision agriculture is a necessity and not a luxury. We believe that our cooperation with JJ T&I, an industry leader, will bring a great benefit for SEA farmers and communities,” said Roei Yonai, managing director, Netafim Southeast Asia.

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