Most Thai online users want Pita as PM, study finds
A social listening study has found that most Thai social networkers want to see Move Forward Party leader Pita Limjaroenrat elected as Thailand’s 30th prime minister.
Dataxet Co Ltd, a firm providing media monitoring and social listening for marketing and PR customers, has been conducting the so-called social listening on its DXT 360 platform from July 5 to 12 to monitor what Thai online users have been discussing ahead of the PM vote on Thursday.
Dataxet said the study focused on Thai social networkers’ hopes before the parliamentary vote on the 30th prime minister and the study yielded six results:
• 65.7% want to see the eight coalition parties successfully set up the next government with Pita as prime minister.
• 22.4% are calling on senators to respect the people’s mandate and do their duty with dignity before they leave office in a year.
• 6.9% want all MPs outside the Move Forward bloc to vote for Pita so that democracy can move on.
• 3% want Move Forward to take one step back by dropping their pledge to amend Article 112 of the Criminal Code in exchange for votes to elect Pita.
• 1% want the coalition to hold back and allow a minority government to rule the country for one year until the current senators' term expires.
• 1% want the PM vote to be held continuously for one year if no candidate wins, until the current Senate’s tenure expires.
Dataxet said its study also found that Pita alone had created media value on various websites and social network pages worth 1.186 billion baht.
Pita has led to 5.019 million “buzzes” or mentions and engagements by social networkers during July 5 to 12, which constituted a growth of over 73.4% from the previous period.
