Phrases like "We Can’t Breathe", "Please Stop Burning" and "Save the North" were spelled out in Thai in the sky above the city by lights from drones.
Others spelled out the health impacts of air pollution: "We suffer from eye irritation" and "We suffer from sore throats".
Symbols and images were also created by drones, including facemasks and a pin with the name "Chiang Rai” on it.
The Radio Control Airplane Modeler Sport Association, National Research Council of Thailand, and Higher Education Ministry organised the event.
It was held as PM2.5 air pollution continues to sicken people throughout the region.
Pisit Mitkuakul, president of the airplane modeler association, said the light show was part of a workshop on drone technology.
PM2.5 pollution can be fatal.
It refers to fine dust in the air – technically, particulate matter less than 2.5 micrometres in diameter.
PM2.5 remained at dangerous levels in Chiang Rai and Chiang Mai provinces on Sunday.
PM2.5 levels in Chiang Rai and Chiang Mai on Sunday were 194 and 172 micrograms per cubic metre of air, respectively, according to Pollution Control Department.
Thailand’s maximum safe limit for PM2.5 is 50 micrograms per cubic metre of air.