dtac Unveils Most Popular New Year's Eve Destinations and Apps

Prathet Tankuranun, Chief Technology Officer at Total Access Communication PLC or dtac, said: "We look at customer usage data in order to understand how we can further enhance the customer experience. Thai people often travel to rural areas during the New Year holidays and send new year wishes messages to their friends and family while travelling. To prepare for the increase in usage during the holiday season, dtac has boosted its network coverage nationwide while providing 24/7 network and customer service."

dtac's Top New Year Festival Mobile Data Usages:

Top 10 destinations with the highest number of tourists and visitors (including people who visited their hometown), according to mobility data between 26-30 December 2022:

1. Nakhon Ratchasima

2. Ubon Ratchathani

3. Buriram

4. Sisaket

5. Phetchabun

6. Khon Kaen

7. Surin

8. Nakhon Sawan

9. Roi Et

10. Chaiyaphum. 

Top 10 provinces with the highest data usage, according to data on 31 December 2022:

1. Nan

2. Uthai Thani

3. Phetchabun

4. Surin

5. Chaiyaphum

6. Kanchanaburi

7. Roi Et

8. Kalasin

9. Nong Bua Lamphu

10. Buriram. 

Top 10 most frequently used apps on New Year's Eve:

1. Facebook

2. TikTok

3. YouTube

4. Instagram

5. LINE

6. Twitter

7. Shopee

8. WhatsApp

9. Lazada

10. Google Maps.

The Peak data usage occurred between 20:00 – 21:00 hrs. on 31 December 2022.