DITP promotes exports of glamping accessories
The Department of International Trade Promotion (DITP) is encouraging Thai manufacturers to make high-quality accessories for the niche glamping market, forecasting that market value could be as high as 5.93 billion US dollars by 2030.
Pornwich Sila-on, DITP’s deputy director-general, said his department has published a glamping market guidebook to help Thai businesses enter the increasingly popular niche market.
Pornwich said exports of lifestyle and fashion products targeting tourists who enjoy so-called glamorous camping have the potential to grow exponentially, as the world’s glamping market has a high value and is continually growing.
Glamping is a style of camping that combines the comforts of home with the joys of the outdoors. Accessories are designed to make the camping experience more comfortable and luxurious, without sacrificing any of the fun.
Pornwich said consumers of glamping products love high-quality products with designs and functions that allow them to enjoy a luxury lifestyle while camping and that their satisfaction or otherwise is mirrored in the content they create content for social media.
He said customers are willing to pay more for the glamping products. For example, tents are typically larger and more spacious than traditional tents and may also have features like windows, doors and even electricity.
Glamping lighting is often more stylish and functional than what would be used for traditional camping and may include lanterns, string lights, and even solar-powered lights.
A wide variety of glamping accessories are available, such as hammocks, lanterns, and outdoor rugs.
This year, the world glamping market was valued at about 3.15 billion US dollars, a growth of 10.2% from last year and the research projects that the market value would reach 5.93 billion US dollars in seven years, Pornwich added.
He said Thai manufacturers of lifestyle and fashion products still lack information on the glamping market hence DITP’s publication of a guidebook.
He said the exports of Thai lifestyle and fashion products in general during the first nine months of this year had reached 7 billion baht, a drop of 15% from the same period last year.
