Thailand chosen for the global launch of new Toyota Fortuner

In 2005, the first-generation Toyota Fortuner was introduced and, according to the company, created an unprecedented phenomenon for pickup-based multipurpose vehicles – not only in Thailand but also in overseas markets.
Toyota said the new SUV “unquestionably received a warm welcome from customers globally with its global manufacturing standard, quality, driving performance, fuel efficiency, utilisation and value for money”.
The company said the vehicle had also “captured the hearts of Thai motorists”.
Akito Tachibana, Toyota Motor executive chief engineer and managing officer, said: “Since its introduction into the markets in 2005, the Toyota Fortuner has celebrated outstanding achievements in many countries around the world.
“Thailand particularly is where the Toyota Fortuner has continuously taken a leadership position in the growing domestic pickup-truck-based passenger-vehicle segment with accumulated domestic sales of more than 220,000 units …
“Toyota is delighted to introduce another superior automobile that offers better driving pleasure and exceeds customer expectations with the new-generation, all-new Fortuner.”
Tachibana said the SUV had created a “new definition” for this segment – “bringing its owner prestige at a truly superior level”.
The company said the vehicle was created under the “true SUV with style and confidence” development concept.
It said the Fortuner was the outcome of the company’s continuous pursuit of “redefining toughness” by offering customers a tough vehicle with drastically improved off-road capabilities.
Toyota said it had developed a stronger frame, which enabled the vehicle to withstand rough road conditions, and improved the four-link suspension system for a more comfortable ride.
“The new engine with high torque at lower revolutions provides torqueful driving,” it said. “Furthermore, it redefines design with the tough and cool concept … Additionally, the perfection is enhanced by premium utility and safety features.”
It said the vehicle’s design was “tough, forceful and powerful” but at the same time boasted “swift and wavering lines” in both the interior and exterior, while it also had ample passenger space and was “fully equipped with convenience for perfect driving ecstasy”.
Toyota says its newest generation of diesel common-rail engines combine fuel efficiency with flat torque and low exhaust emissions. The Fortuner is available with a six-speed automatic transmission to enhance driving performance.
The company said the new SUV ensured safety as it was fully equipped with global-standard technology with both protective and preventive systems.
Vudhigorn Suriyachantananont, senior vice president Toyota Motor Thailand, said: “The all-new Fortuner turns the tables big-time, as it is a multipurpose vehicle that was developed to create a new standard for vehicles in the same genre all around the world through four selling points ...
“This paves the way for our marketing message under the slogan of ‘New Legend of the Pride’, as we aim to use a marketing strategy to enhance awareness of the all-new Fortuner by covering all media as well as digital media online to foster full information for customers.”
The company said it would provide an “incredible” experience for Thai consumers through a launch activity for the Fortuner at 435 Toyota showrooms from now until tomorrow. It said that after the official launch it would organise a roadshow in well-known department stores in every region for test-drives from August to October.
The Fortuner is available in five grades and seven colours – phantom brown and nebula blue are the two newly added colours.
The starting price is Bt1.19 million with a monthly sales target at 2,600 units.
Tachibana said: “I do trust that the all-new Fortuner will absolutely be another key product that comes to excite the [SUV] market once again. I therefore am confident that all the owners of the all-new Fortuner will be proud to own this ultimate automotive masterpiece.”