Songkran 2024: NIQ's Consumer Insights for Marketers Songkran 2024: NIQ's Consumer Insights for Marketers
WEDNESDAY, APRIL 10, 2024
As Songkran 2024 approaches, NIQ, a global authority in consumer intelligence, unveils a crucial white paper on spending behaviours and market trends during the 21-day New Year festival. This analysis delves into economic impact and consumer dynamics, crucial for Thailand's festive season.