Great Wall Motor (GWM) drives forward the sports sector as the official automotive partner of the world's leading badminton tournament 'HSBC BWF World Tour Finals 2022' to be held during December 7 – 11, 2022, at Nimibutr Stadium, National Stadium complex.

At least two European football clubs, Manchester United and Schalke 04, have dropped Russian sponsors in response to Russia’s invasion of Ukraine.