To stay ahead, brands must closely monitor changes and adapt strategies accordingly

Siam Commercial Bank recently won the Best Brand Performance on Social Media award in the banking category, winning the hearts of Thais for eight years in a row at the 11th Thailand Social Awards organized by Wisesight (Thailand) Co., Ltd. The award presentation was organized with the objective of promoting and elevating the creative use of social media. SCB continues to develop financial content beneficial to customers and Thai society in line with its Digital Bank with a Human Touch strategy, whereby the Bank understands customer needs through data and human interaction.