Thailand hopes participation in Netherlands horticultural expo will lead to export bloom

Thailand has been invited to participate in the international horticultural expo – Floriade Almere 2022 – from April 13 to October 9 in the Netherlands, Agriculture and Cooperatives Ministry permanent secretary Thongplew Kongjun said, according to a press release.

Thailand's participation would demonstrate the country's agricultural potential and progress, build confidence in the quality and standard of Thai agricultural and health products, exchange and expand cooperation on horticulture, and raise awareness about environmental conservation and sustainable development, he explained.

“This would help promote opportunities for market expansion of Thai agricultural products for international consumers and foreign trading partners,” Thongplew said.

“Moreover, Thailand’s participation in the expo also marks the celebration of the 418th anniversary of the establishment of diplomatic relations between the Kingdom of Thailand and the Kingdom of the Netherlands this year. The two countries have always maintained cordial relations at all levels, whether it is between royal families, governments or the people,” he said.

Department of Agricultural Extension director-general Kemkaeng Yutidhammadamrong said Thailand’s participation in Floriade Almere 2022 takes place under the theme “Trust Thailand”, where the BCG (Bio-Circular-Green Economy) model and 3S policy (safety, security and sustainability) of the Agriculture and Cooperatives Ministry will be presented. This coincides with Floriade’s theme of “Growing Green Cities”.

“We will also showcase advancements in Thai food and agricultural product innovation, the development of production processes which meet quality standards from start to finish, and agricultural products with export potential,” he said.

“In addition, Thailand’s participation will provide a platform to connect producers, entrepreneurs and exporters of Thai agricultural products with importers in the Netherlands, which will help expand business opportunities for Thai horticultural products. Notably, Thailand’s participation in the Floriade event in the past has led to successful market access for orchids in the Netherlands,” Kemkaeng added.

The department is inviting those unable to travel to the actual event to view the beauty of the Thailand Pavilion, exhibition and events via the website https://thailandfloriade2022.com.