Central Food Retail ties up with Zipmex to launch SE Asia’s first metaverse supermarket
Central Food Retail moves ahead with its “CRC Retailligence” strategy by joining forces with leading cryptocurrency platform Zipmex to launch its very own blockchain-powered supermarket that will connect modern consumers to the metaverse.
CEO Stephane Coum said the company’s vision was to use new technology to become a 21st-century leader in innovative food retail.
The “CRC Retailligence” strategy aims to drive retail innovations of the future, creating seamless experiences and becoming “Central to Life” for all customers, he said.
“We plan to tap into the retail potential of the metaverse, a world that runs on digital asset infrastructures such as crypto and NFT. We see enormous potential to enhance shopping experience and lifestyle through convenient, seamless and interactive access to products and services. The Covid-19 epidemic is also a key driver in re-shaping shopping behaviour as more people shop online, accelerating the development and uptake of new technologies and innovations in the retail space,” Coum said.
Akalarp Yimwalai, CEO and co-founder of Zipmex Thailand, said this partnership would give customers seamless access to products and services in real-time.
“Zipmex’s innovation expertise and leadership make us the perfect gateway to the world of digital assets,” Akalarp said.
Zipmex has been offering support and knowledge resources to both retail customers and partners seeking to expand their businesses to the metaverse, taking advantage of such disruptive innovation occurring in the world today.
Partners of Zipmex benefit from the ability to tap new market opportunities, drive revenue and increase customer awareness and engagement.
“Our partnership with Central Food Retail is the perfect starting point for innovations in the food retail industry both in Thailand and Southeast Asia. We want to provide exciting new experiences for everyone and put Thai retail on the global stage,” he added.
Visit www.tops.co.th, Facebook page TopsThailand or the application @TopsThailand for more information.
