ONDA launches South Korea's No. 1 online hotel-booking solution in Thailand and Southeast Asia
ONDA is the only company in South Korea providing hotels with a Korean customer base following the Covid-19 pandemic and offering international markets one of Korea's largest lodging sales networks (ONDA GDS) as its main product.
ONDA, South Korea’s No. 1 hotel booking solution provider, is launching a new hotel booking solution optimised to attract tourists to hotel and accommodation businesses in Thailand.
ONDA is planning to offer a marketing budget on Google Hotel for hotels in Thailand in order to increase its market share from direct booking.
On December 22, ONDA announced that it had created a pre-register page (global.wave.onda.me) where Thai hotels could register to get access to ONDA's booking solution and begin accepting early reservations.
ONDA is a five-year-old hospitality technology startup that specialises in Online Booking Solution (OBS), Global Distribution System (GDS), and Property Management System (PMS).
Recently, it attracted a pre-series B investment of US$8 million (260 million baht) to further enhance products and expand internationally. The company has raised $15 million to date since its inception and the company’s vision remains unchanged, which is to be the leader in the digital transformation of the hospitality industry.
ONDA is the only company in South Korea providing hotels with a Korean customer base following the Covid-19 pandemic and offering international markets one of Korea's largest lodging sales networks (ONDA GDS) as its main product.
ONDA GDS (Global Distribution System) is a service that relays hotel products to online sales channels in real-time.
ONDA GDS is currently selling 380,000 rooms from approximately 38,000 hotels and other types of accommodations through South Korea's top 31 web portals, Online Travel Agencies (OTAs), and e-commerce platforms such as Naver, 11st, Tmon, and Yeogi Ottae (good choice), etc.
Additionally, hotels can also register for free to use ONDA CMS (channel manager), which is integrated with Agoda, Booking.com, Expedia, and Airbnb.
ONDA’s accumulated volume of room transactions has reached 5 billion baht as of 2021, and the company has grown the volume at a rate of more than 60 per cent per year over the last three years.
Over the same period, the volume of transactions per room increased by 140 per cent, helping its hotel partners expand at the same time.
Furthermore, ONDA was the first company in South Korea to be selected as a Google Hotel Partner. When using ONDA Booking Engine, hotels will be automatically exposed to Google Hotel, Google's D2C (Direct to Customer) hotel search and reservation service.
The booking engine can be added to the hotel’s official website and can also be customised if necessary. ONDA plans to promote direct-to-consumer (D2C) transactions using Kakao Talk, which is South Korea's top chat application.
D2C sales channels, such as Google Hotel and Kakao Talk, have a great advantage of directing customers to official hotel websites rather than alternative platforms. They help save money on commissions paid to intermediary sales channels while simultaneously building a client database for direct marketing.
"When the Covid-19 quarantine is lifted, the most popular tourist destinations where Koreans would want to visit would be a number of Southeast Asian tourist attractions," said Hyunseok Oh, CEO of ONDA. "Don’t miss this chance to communicate with Korean clients and be provided with a convenient reservation system through ONDA's hotel booking solution.”
For more information regarding ONDA Thailand please contact https://bit.ly/3vlJWiB
