Art toy-inspired Christmas tree livens up The Mall Lifestore
A Christmas tree adorned with the charming art toy character “Dylie” is raising the spirits of all visitors to branches of The Mall Lifestore across the country as Thailand joins the rest of the world in celebrating the holiday season.
Part of the “The Mall Lifestore Joy of Giving” event, the dazzling Christmas tree, and the Santa-like Dylie and the festive Jwon Town, were designed by renowned Thai designer Sarawut “Jwon” Kurakaew to spread joy during the Christmas and New Year holiday season, as well as to inspire Thai children and young people who appreciate art.
The grand lighting ceremony for the Christmas tree took place at The Mall Lifestore Bang Kapi on Friday (November 22) in the presence of Social Development and Human Security Minister Varawut Silpa-archa. He was joined by The Mall Group’s executives, including Chief Marketing Officer Voralak Tulaphorn.
The event featured special performances by Thai artists, including a joyful concert by Tanapath "Film" Kavilat and members of ONE TRAINEE, which delighted fans and created a festive atmosphere.
Also putting in her first appearance was Thai beauty queen Suchata “Opal” Chongsiri, third runner-up in Miss Universe 2024, who added even more sparkle and glamour to the celebration.
To foster a spirit of giving and sharing, the “M Smiling Box: A Box of Smiles, Heartfelt Giving from Big to Little” campaign is now being hosted to donate gifts to 3,800 underprivileged children and youth.
Donations can be made through bank transfers or at designated donation boxes in The Mall Lifestore branches and participating department stores until January 5, 2025
A Christmas Carol event is scheduled on December 25 at all The Mall Lifestore branches and The Mall Korat. Shoppers can enjoy activities, such as augmented reality (AR) navigation and frame in the form of Dylie through the M Card application, painting workshop, gashapon games and performances by Thai artists.
In addition, The Mall Lifestore is offering a grand “Joy Lucky” promotion, where shoppers can win exciting prizes such as a Toyota Camry car, round-trip tickets to Tokyo or Osaka, exclusive Dylie character merchandise, and more.
Experience a world of festive joy at The Mall Lifestore and celebrate the season of giving from today until January 12 at all branches and The Mall Korat. For more details, visit Facebook: The Mall Group https://www.facebook.com/themallgroup.
