“Purra” launches 2024 collection, collabs with French artist “Malika Favre” to design limited edition labels and reinforce no.1 position in mineral water

Pantip Leetacheewa, Marketing Director - Non-alcohol of Boon Rawd Trading Co., Ltd. revealed that the marketing of Purra mineral water with various strategies to continuously fulfill consumers has resulted in "Purra" being No.1 in the mineral water market for the 4th year in a row with a marketing strategy of presenting fashion and lifestyle brands. In the past, Purra has worked with famous designers throughout Thailand and abroad to launch limited edition labels each year and elevate the level of the fashion brand to be consistently stronger.

For the launches of the 2024 limited edition label, Purra Mineral Water collaborated with French artist, illustrator, and graphic designer "Malika Favre" to design the label for the special collection “The Joy of Life” which comes with the concept “The Joy of Life Collection” Cherish every little moment of your day to enjoy the little moments of everyday life. Malika Favre is an illustrator whose strengths are in creating works characterized by simplicity called "Pop Art meets Op Art" which combines simple illustrations with geometric patterns, outstanding with the use of space and color. This has led Malika Favre to work with many famous brands such as Vogue and The New Yorker magazines, including the famous cosmetics store Sephora, etc.

The new Purra mineral water collection comes in 2 sizes: 600 milliliters, sold via 7-Eleven convenience stores. 600 ml. and 1,500 ml. sizes come in special packs and will be available via leading retailers. Starting today until 31 May 2024. However, there is also a special activity, when you buy Purra mineral water you will receive a fashionable premium item from the collection “The Joy of Life” (limited quantity) which can be purchased at (Emporium, Emsphere, Emquartier, Paragon) between 9 May - 21 May 2024 and online channel FB: Singha Online from today onwards.