We hope this year brings joy, success, and endless opportunities for all of you.

Butter Bear’s charm doesn’t stop at its adorable persona—it has inspired a variety of 7/11 treats that are not just delicious but come in packaging so cute you’ll want to keep them forever.

As we step into 2025, it’s safe to say that Butterbear Fever isn’t going anywhere. This campaign is a shining example of how creativity and emotional connection can turn a brand into a beloved phenomenon.