Central Chidlom’s grand renovation | The Nation in Brief

Here are the key marketing strategies that make this relaunch a game-changer for Central Retail.

Local Heritage, Global Ambition: The concept of “The Store of Bangkok” ties the brand to its Thai roots while positioning it among global luxury benchmarks.

Distinctive Visual Branding: Central Chidlom replaces its signature red with an exclusive “Chidlom Pink” to stand out from other Central stores.