The kids are alright

While it's doubtful that they really understand what fashion is, kids love to choose their own clothes from an early age, usually opting for gear in their favourite colour of the moment and fabric that’s soft to the touch. 
Leading luxury fashion retailer Club 21 recently made choosing even easier for the little ones with the opening of its newly refurbished Kids 21 store in Bangkok, which occupies a spacious 200 square metres in The EmQuartier shopping complex and boasts an interior designed by Koichiro Ikebuchi. The boutique for stylish juniors boasts a ceiling of cutout fabric shapes that give it a cloud-like feel while animals and natural landscapes in delicate tones cover the walls. 
Popular brands such as Stella McCartney Kids and Kenzo Kids, both offering outfits with simple designs and unique detail, are joined by a range of new brands including high-end fashion houses Givenchy, Neil Barrett Kids, and Emilio Pucci. 
The well-known children’s clothing brand Bonpoint was launched in 1975 by Marie-France Cohen, and made its name with its simple yet timeless childrenswear. Delicate hand-embroidery enhances collars and the clothes are made from comfortable-to-wear fabrics and sport patterns based on the physical developments of children at a particular age. The quality is such that these can be passed down to younger siblings with little sign of wear. The brand also offers a range of natural and hypoallergenic skincare products. 
Stella McCartney Kids recalls memories of summer British beaches – ice creams, postcards, wave patterns, and kids collecting seashells on the beach are all featured. Also available is the car racing-inspired collection to bring out the inner Lewis Hamilton in every boy or girl. As usual, Stella McCartney Kids’ line is made from organic cotton.
Kenzo Kids invites the kids to have fun with its colourful and lively Food Fiesta collection, with symbols of ice cream, croissant, and hot dogs on products for newborns to children aged 12. This collection also features familiar icons such as tiger face, the Eiffel Tower, and eyes.
Givenchy features stars as its kids’ brand logo with brightly coloured prints and plenty of red, white, and black, the brand’s signature hues. 
Emilio Pucci Junior channels the elegance and sophistication of the grown-up world with dresses and separates inspired by signature styles from the women’s collection to create a “mini-me” effect. 
Celebrity kids and social media favourites such as North West and Alonso Mateo have brought the name Neil Barrett Kids to the fore and the brand’s inaugural collection, designed for boys aged four to 14, includes classical menswear pieces from tuxedo suits and leather biker jackets, to classics with a twist such as its bomber jackets, shirts, T-shirts and hoodies. The label’s iconic thunderbolt motif is reproduced in many pieces in a bold colour palette to incorporate an element of playfulness and dynamism for the young gentleman.