Another day, Another Story
The multi-brand lifestyle store at EmQuartier blows out its first birthday candle
ANOTHER STORY, the concept store at EmQuartier that brings together designer product from all over the world, recently celebrated its first anniversary with a party on the theme “Ich Bin Ein Bangkokian” or “I am a Bangkokian”.
A treasure trove of products by more than 240 designers, both local and international, all of which are unique, creative and affordable, the store marked the occasion by launching special collections that underline the many charms of Bangkok. Designed by 5ive sis, Amazing Muaythai, Fillet Wood, Labrador, Mon Studio, OMY, Op, PAMI, Selvedge work, Talented, The sleeveless garden, Tiny Tree, UglyCute, and Wentworth Wooden Puzzles and each telling a unique story, the Bangkok pieces include a Giant Swing paper weight, the Amazing Muay Thai pop-up card, a Bangkok map postcard and a Bangkok-style terrarium. Customers have until July 10 to check them out.
Another Story’s vision of Bangkok is also being told through art, music, food, photography and design, with street-food push carts offering such local delicacies such as som tam (spicy papaya salad), larb (spicy minced pork), Thai desserts, lemongrass juice, bael juice, and colourful ice lollies.
The event kicked off with a show by Tachaya “Keng” Patumwan of “The Voice Thailand”, who covered the song “Krungthep Mahanakorn” with an arrangement unique to Another Story.
Hathairat “Oh Futon” Charoenchaichana led three of her fellow artists in a demonstration of live portrait painting while eight talented Thai illustrators – Sahred Toy, Suntur, Kapi, Poi Karanya, Anuwat Khaomanit, Jira Asavaruj, Jark Jarut and Pariwat Anantachina – showcased their visions of the city through a set of prints dubbed “The Bangkokian”.
Guests also enjoyed an exhibition by local photographers Dream Patit, Vibesvisual and Jakarin, who told stories about Bangkok through their lenses.
Another highlight was the announcement of Another Story’s Lotto, which spiced up the event and generated a big buzz.
Celebrities and fans of Another Story turned out in full for the party. Among the well-known faces spotted in the crowd were Pattreeda Prasarnthong, Jirat Pornpanitpan, Polpat Asavaprapha, Monlada Pongpanich, Shaya Na Nakorn, Kornkanok Yongsakul, Ploy Bhinsaeng, Prechanan Chamanan and Chulaluck Piyasombatkul.
