‘Are you ready’: Thai PM rips off mask to launch new tourism era

Prayut was opening the Thailand Tourism Congress 2022 at Beyond Resort Kata Hotel in Phuket, where his dramatic gesture ignited loud applause from participants.

Photo Credit: Charoon Thongnual

The move came as Prayut stepped up to give a speech to praise the Phuket Tourist Association (PTA)’s latest report on the situation in the province.

Photo Credit: Charoon Thongnual

The PM went on to unveil a national plan for sustainable development of tourism under the “SMILE” strategy. SMILE stands for Sustainability, Manpower, Inclusive economy, Localisation, and Ecosystems.

Photo Credit: Charoon Thongnual

Prayut also praised the tourism sector's efforts to combat the Covid-19 crisis and downturn caused by travel restrictions and said he was yearning to get back in the sea.

Photo Credit: Charoon Thongnual

The Thailand Tourism Congress is being held for the first time and runs through tomorrow (Wednesday).