Online campaign to boost durian, mangosteen sales
The Agriculture and Cooperatives Ministry will help boost sales of locally grown durian and mangosteen through its online media campaign, a senior official disclosed on Thursday.
Chantanon Wannakejohn, secretary general of the ministry’s Office of Agricultural Economics, said the campaign would include holding live promotion events through the Lazada online shopping platform.
In this way, consumers can buy durian and mangosteen directly from growers at reasonable prices, he said, adding that the ministry guarantees the quality of the fruits offered for sale.
Agriculture and Cooperatives Minister Chalermchai Sri-on will hold a press conference on the matter in April, along with the ministry’s private sector partners, Chantanon said.
He added that the live-sale events would sprout in May and continue until June, when durian and mangosteen are expected to flood the market.
The online marketplace campaign is part of the ministry’s efforts to increase sales channels for farm products, both offline and online, in order to stimulate domestic consumption.
Since 2020, the ministry has worked with Lazada in holding a campaign titled “Turning farmers into professional online vendors”, according to Chantanon.
He said Thailand Post and Kerry Express have become the ministry’s logistics allies in delivering fruits from growers.
Representatives from the ministry’s relevant agencies, Lazada, Thailand Post, Kerry Express and the Federation of Thai Industries (FTI) took part in an online meeting on Wednesday to discuss plans for this year’s campaign.
The ministry will be responsible for selecting agricultural cooperatives, community enterprises and co-farming groups with quality durians and mangosteens, Chantanon said.
He said the FTI is responsible for distributing the products to relevant industrial groups while Thailand Post and Kerry will offer delivery services at special rates throughout the campaign period.
“Durian is the king of Thai fruits while mangosteen is the queen. Both are delicious and they should be consumed together for a healthy body balance,” he added.
