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Thailand adopts ‘National Convention and Exhibition Day’ on April 26

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The Cabinet has chosen April 26 as the annual "National Convention and Exhibition Day" to promote awareness of the value and importance of Thailand’s MICE industry.

The date commemorates the Kingdom’s first trade fair, held 139 years ago in Bangkok.

The first national exhibition was held on April 26, 1882 at Sanam Luang in response to King Rama V’s desire to promote Thai products from all over the country, said Chiruit Isarangkun na Ayuthaya, president of Thailand Convention and Exhibition Bureau (TCEB).

The country’s MICE (Meetings, Incentives, Conferencing, Exhibitions) industry has expanded its roles in economic development and also reducing inequality, he added.

Thailand ranks number one in Asean for organising international conferences, and fourth in Asia after Japan, China and South Korea.

TCEB records show Thailand’s MICE sector has attracted almost 192 million Thai and foreign participants over the past 16 years, generating income of 1.76 trillion baht.

Published : June 01, 2021

By : The Nation