Panasonic smart solution centre targets B2B segment
The Panasonic Group in Thailand has made aggressive moves into the business to business (B2B) segment, property developers, and corporate customers by introducing “Panasonic Smart Solution Center”, the first of its kind in Thailand, featuring Panasonic’s Home and Commercial Solution.
The centre is a platform in providing references for innovative products and technologies of the future, offered by all Panasonic units in one place, in addition to the total integrated solutions to serve modern life. Thailand is one of four countries where Panasonic has opened the showroom to support Southeast Asian markets. The centre is targeted as a sales facilitation platform for business partners.
Hidekazu Ito, deputy managing director of Panasonic Management (Thailand) Co Ltd, said, “Thailand is among the top markets in the Asean region. Panasonic is committed to delivering innovative products and world-class services to Thai consumers. The real estate market is an important target.”
The Panasonic Group in Thailand began to tap more real estate developers by introducing Home & Living solutions and products at The 35th House and Condo Show 2016.
“This year, Panasonic Group in Thailand has mapped out a strategy to market to B2B customers such as property developers, companies, and offices for greater effectiveness by launching Panasonic Smart Solution Center, Ito said.
“The centre will showcase Panasonic’s future innovative products and technologies, all in one space – to answer all the solutions of modern living. Panasonic aims to make the showroom a communication channel to engage our business partners,” Ito added.
