Artificial intelligence to boost demand for personal computers
Thailand's personal computer (PC) market is expected to grow at the same rate as the previous year, but advanced development of artificial intelligence (AI) technology will play an important role in increasing demand, particularly for notebooks, Lenovo Thailand and Indochina Region general manager Woraphot Thavornwan said on Tuesday.
He also used the press conference to introduce new notebook models, the Yoga and Ideapad, incorporating AI technology.
The move reflects the company's strategy to remain the market leader through the Artificial Intelligence-enabled PCs (AIPCs) segment.
AIPCs are designed to handle AI workloads locally, improving performance, productivity, and user experience through advanced processors, AI software, enhanced capabilities, and strengthened security features.
The company projects that the Thai PC market will maintain steady annual sales of one million units, with 60% notebooks and 40% desktops.
“The 2024 PC market in Thailand, delivering approximately one million units, represents a return to equilibrium following the dramatic fluctuations during and after the COVID-19 pandemic,” Woraphot explained.
He noted that advances in AI technology have prompted people to upgrade their PCs to support AI, presenting an opportunity for Lenovo.
“AIPC will be one of the key variables driving the PC market's growth after this. In the global market, AIPC is expected to account for approximately 3% of global PC shipments, but in Thailand, it has grown more than that, by 8-10%. We envision 2030 as the year of Sustainable AI, and Lenovo remains committed to incorporating AI technology across our entire product range,” he stated.
Lenovo expanded its AIPC portfolio from four models in January 2024 to 11 models by September, with plans to reach 13-15 models by year-end.
The company has reduced entry prices for AIPC devices from 40,000-50,000 baht to approximately 30,000 baht, making the technology more accessible to consumers.
Currently commanding a 38% share of Thailand's AIPC market, Lenovo's strategy aligns with Microsoft’s Copilot+ launch in July 2024 and new product announcements at IFA 2024. Industry experts predict AIPCs will become the standard within five years.
The company's latest releases include:
- Lenovo Yoga Slim 7i Aura Edition and Yoga Pro 7, featuring AMD Ryzen AI processors and 14.5-inch PureSight Pro OLED displays with 2.8K resolution, priced at 54,990 baht
- (14", 9), a foldable PC with OLED screen and SLenovo IdeaPad 5x 2-in-1 mart Share capability, compatible with both Android and iOS devices, priced from 29,990 baht
- Lenovo IdeaPad Slim 5x, powered by Snapdragon X Plus, offering enhanced AI computing capabilities and superior graphics performance, starting at 39,990 baht
“Our latest AI PCs, including the groundbreaking Aura Edition series, represent a significant leap forward in delivering highly personalised, productive, and protected computing experiences. Through close collaboration with industry leaders, we are redefining what's possible with AI, ensuring that our customers can harness the full potential of these transformative technologies," Woraphot said.
Lenovo currently dominates the market, leading PC sales in Thailand, the Asia-Pacific region, and globally, with a 23% worldwide market share. The company reported impressive financial results for the first quarter of the current fiscal year (April 2024-March 2025), with revenue reaching US$15.4 billion, marking a 20% year-on-year increase. Net profits stood at US$315 million.
