"Purra" Thailands First mineral water Certified By Aquacert

"Purra" is Thailand's first-ever mineral water to be certified by Aquacert (France), which ensures every manufacturing process, making Purra world-class mineral water that consumers can confidently consume. The brand also aims to build the brand further by making the brand more contemporary with new label designs in 2021.

Mr. Thitiporn Dhammabhimukkul, Chief Marketing Officer of Boonrawd Trading Co., Ltd., revealed that manufacturing quality products is always the company's focus. The company is determined to manufacture an international-standard product to build Purra's credibility and respond to consumers' needs.

"2021 is another important year for Purra as the brand receives Aquacert Institute's certification, which ensured that all of our mineral water manufacturing processes are up to the standard, building consumer confidence. Purra is also Thailand's first and only mineral water brand to receive this certification."

The brand is invested in differentiating from competitors by being a 100% natural mineral water with vital vitamins for the body with Silica, Calcium, Magnesium, and PH8 and embodying fashion to stand out in the mineral water market, making Purra a truly consumer's brand in both beneficial, from vital minerals, and positive perception towards the brand.

The newly designed Purra labels will be even more contemporary and standout but still possess the brand's uniqueness with Purra's signature, the mountain element, in a more modern and sophisticated take with minimal composition in blue and gold hue, delivering an outstanding yet straightforward label design.

The new label design will be applied to all Purra's SKUs, the 330, 600, 750 ml, and 1.5 liters, these are available now at convenience stores such as 7-Eleven, Tops, Tesco Lotus, Big C, Family Mart, leading department stores nationwide, and Singha Online Shop.