Wisesight announces winners of this year's Thailand Zocial Awards
Wisesight (Thailand) Co Ltd, a leading Thai social media analysis agency, on Thursday announced the results of “Thailand Zocial Awards 2021”.
The awards have been organised for nine consecutive years to award companies, professionals and influencers who have produced outstanding work on four major social media, namely Facebook, Instagram, Twitter and YouTube.
Using the “Wisesight Metric” tool that the company has developed, Wisesight evaluated social media performance in four aspects -- brand, entertainment, influencer and personal brand metric.
“This year we invited 14 experts in various fields relating to social media, digital advertising and branding to help select the most suitable candidates to receive the awards,” said Kla Tangsuwan, CEO of Wisesight.
Notable winners in each category were:
Best Brand Performance on Social Media
- Automotive: Toyota Motor
- Bank: Krungthai Bank
- Broadcasting: Workpoint TV
- Construction material: Hafele
- Consumer electronics: Samsung
- Delivery & logistics: Grab
- Department store & super Store: The Mall
- E-Commerce platform: Shopee
- Financial service: Krungsri First Choice
Best Entertainment Performance on Social Media
- Online Channel: Bie The Ska
- Podcast: The Secret Sauce
- Song: Dode Di Dong by BNK48
- TV Program: 3 Saeb
Best Influencer Performance on Social Media
- Art & Literature: Sundae Kids
- Beauty & fashion: ZuvapitSnap
- Environment: Wannasingh Prasertkul
- Family & senior: Malinda Herman
- Gadget & technology: Spin9
Best Brand Performance on Social Media by Platform
- Facebook: Eucerin
- Pantip: Homepro
- TikTok: Mirinda
- Twitter: AIS
- YouTube: Nescafe
Person of the Year Award
- Business: Jakkaphong Jakrajutatip
- Social movement: Arnon Nampa
- Politics: Wiroj Lakkhana-adisorn
- Sport: Chanathip Songkrasin
Full list of winners can be viewed at https://thailand.zocialawards.com/2021/