Donki aims to have 20 more branches in next 5 years

“Donki (Thailand) Ltd, formerly Donki Thonglor, has recently signed an MoU with Sahapat Group and TOA Venture Holding for the cooperation to expand the company’s Donki retail stores that sell foods and consumer products imported from Japan,” said company president Yosuke Shimanuki. “We have also changed the company’s name and logo to emphasise the modernism with an aim to push Thailand to be the company’s manufacturing hub in Asia.”
The Donki chain in Thailand is 60 per cent owned by Donki (Thailand)’s parent Pan Pacific Retail Management (Thailand), while Saha Group owns 22 per cent and TOA Venture Holding owns 18 per cent.
“Currently our stores are responsible for less than 10 per cent of total retail market share, but we expect this number to increase in the near future, thanks to our unique products and experience in the field that will help create value to the brand,” said Shimanuki. “We will carefully select areas with high potential to open new stores, such as Phuket, Chiang Mai, Rayong and outer Bangkok.”
The company plans to open two new branches in 2021 and will open at least 20 stores by the end of 2025. “We estimate that 15 of these stores will be the new branch of 'Don Don Donki', while five branches will be under different names to introduce the company’s other products,” he added. “Throughout October, Donki is offering a 20 per cent discount on sushi and various food items to boosts sales via our food delivery service, which has become increasingly popular since the Covid-19 lockdown,” Shimanuki said.