Dentsu Aegis Network tops Thai ad industry ranking for size and quality
Dentsu Aegis Network (DAN) Thailand has once again been named Thailand’s top media and advertising firm, with a 33 per cent share in the Thai ad industry and a No 1 ranking for quality.
Carat, DAN’s media arm, contributes the strongest to these successes after achieving a growth rate of five times the industry average while also acquiring the highest quality marks.
The assessment was made by RECMA, the leading research company evaluating media agencies worldwide.
R3, another global independent consultancy firm, also named Carat as the highest achiever in its June 2020 New Business League rankings for Thailand.
Parithas Moongprasittichai, Carat Thailand’s chief executive officer, commented: “The media industry and technology have evolved so quickly. And so have our consumers! To ensure our clients’ enhanced competitiveness, we cannot just keep up with the industry’s offerings. To win, we must defeat standards. The growth we achieved and the positions we earned are simple proofs that our policy produced pleasing results – especially in growing our digital activities by winning new prominent partners such as Minor Food Group, Estee Lauder Companies, SCB Abacus, to name a few.”
Wisarn Sirijantanon, Carat managing director, added: “To maintain our leadership positions and continuously widen the winning gap, it is essential that our people are empowered to deliver at a pace much faster than the industry’s, despite growing economic difficulty. Data-powered, Local Focal, Startup-Minded Ecosystem, Academy Cloud, Talent First – these are some of the strategies we deployed to excel growth.”
Parithas concluded: “Competing as the winner will be tough as people will look at you with an expectation. This year we’ve laid a strong future-proofing foundation, so going forward, we’ll focus more on client servicing and services integration. The future is clear. We’ll continue to create value for our clients through our data-driven, ideas-led, tech-enabled solutions through profound service of specialists.”
About Carat
Carat (Thailand) Co Ltd is an independent media and communications specialist, a member of Dentsu Aegis Network, headquartered in London. Dentsu Aegis Network consists of a group of world-class marketing communications specialists: Creative – Dentsu, Dentsu One, Media communications – Carat, dentsuX, Vizeum, Digital marketing – Columbus, iProspect, Isobar | Out-of-Home – Posterscope.
