He appeared alongside Gina Galvin, managing director of FedEx Express Thailand and Ariya Thongbai, head of international business unit, Marketing and Business of Thailand Post Co Ltd, Thailand.
Santit spoke on the “Next Steps of CMLVT Cross-border Digital Trade Ecosystem: Logistics”.
The event focused on the outlook of the logistics market and Lalamove’s strategies in offering services that fit consumer demand. Santit stressed the importance of building a trusting relationship with logistic partners for e-commerce businesses. Due to the region’s high demand for on-demand delivery services, the company is able to tap into opportunities and singled out services that other businesses have yet to offer, such as document processing service and introducing a queuing service to purchase concert tickets in Manila. “Personally, I have experienced some of the inefficient services. When I was in Manila, getting a postpaid mobile service required me to queue in line for 2 hours and that is the norm. The queuing service is quite popular there,” he said.
Lalamove recognizes the differences in user behaviour, culture, and business climate between Singapore, China, Thailand, Taiwan, and Hong Kong.
The future of logistics providers lies in the ability to adjust to the fast-changing market dynamics and increasing demand as it makes up 10 to 20 per cent of Thailand’s GDP. On top of that, the government needs to take an active approach in terms of implementing regulations that will help support innovative startups in the private sector as well as development of the transport infrastructure. Santit predicted that the logistic services will one day become a commodity, faster and cheaper.