The online programme sets to turn an ordinary chef into a superstar whose talents will shine while on a quest of achieving each challenging mission in pursuit of excellent materials from across the country to help promote the Thai food and tourism.
Renowned chefs like Prachan Wong-uthaipan and Ching Kanokwan Asavanuchit are due to take part.
Applications close on August 31 with the winner will standing the chance of taking home prizes worth over Bt1 million.
Chomkamol Poompanmoung, the deputy CEO of WP Energy Public Company Limited, said: “We have a strong commitment to supporting Thais with a vision to raise the bar in terms of quality of life for entrepreneurs in the food industry in Thailand regardless of their scale, ranging from restaurants and street food vendors to family cooks.
“We also gathered a list of street food vendors selected by international committees and made it available for tourists,” she said.