KRUNGSRI BANK UNVEILS ‘SMART’ CHANNEL STRATEGY
Bank of Ayudhya ( Krungsri) has unveiled its ‘Smart’ Channel Strategy via smart banking, investment, people and technology under the customer centricity principle at Siam Paragon yesterday.
Packed with services that answer to changing customer lifestyles, staff with financial advisory expertise, and full-fledged cutting-edge technologies.
The bank plans to open at least 12 new smart branches in 2019, said Phonganant Thanattrai, head of retail banking and distribution yesterday.
He added that under the customer-centricity principle, four types of branchs have been introduced: (i) smart branch – a branch equipped with automatic machines for self-service transactions and full-time staff presence for advice; (ii) smart kiosk – a kiosk with automatic machines for self-service transactions with more limited staff presence for advice; (iii) partnership branch – a special branch jointly run with other organizations, e.g. universities; and (iv) typical branch – a normal type of branch.
