Plans for magazine among new ventures from Saha

The group, announcing the project alongside two other ventures yesterday, said it is working with Japanese advertising agency Hakuhodo and media operator The Asahi Shimbun Group for the launch of the magazine, called Mikke. The publication will be produced by Saha Pattana Inter Holding Plc.
The free bi-monthly magazine will feature content on science, technology and the environment. The company will also embark on the Bellmark Activity with the two Japanese companies to strengthen the education in Thailand by providing learning materials for participating schools. Both of these projects will be under the Bellmark Activity and Mikke Project collaboration agreement, Saha Group’s chairman Boonsithi Chokwatana said after opening the 22nd Saha Group fair at BITEC Bangna yesterday. 
 Saha Pattana Inter Holding Plc also signed a memorandum of understanding (MoU) to establish a Komehyo store in Thailand with Komehyo, Japan's biggest second-hand brand name retailer. The MoU will enable the Saha Group to operate a second-hand brand name retailing business in Thailand under the Komehyo name. 
Also announced yesterday was that the group's Pens Marketing and Distribution Co Ltd has entered into an agreement to become an authorised retailer of Dao's three-in-one instant coffee, instant coffee power, weight-loss coffee and dried fruit products in Thailand. The agreement is with Dao Huang Group Ltd, the biggest coffee manufacturer in Laos. Commerce Minister Sontirat Sontijirawong said after opening the fair yesterday that the event will help consumers to cut their cost of living at a time when the country’s economy is recovering. 
The Commerce Ministry has been making investigations into rising prices for some consumer products, as the ministry says it does not want higher prices for goods to cut into consumers’ spending power.
Boonsithi said yesterday that the group's policy is to maintain the prices of its products, despite the company having incurred higher costs as a result of higher energy prices. The group has gathered quality products to fill 1,000 booths for sale at attractive prices in a bid to reduce consumers' financial burden at the Saha Group fair, Boonsithi said The event, which opened yesterday, will continue until July 1, at halls 98–100 at BITEC. The hours are from 10am to 8pm.
This year's Saha Group fair has seen collaboration with the Ministry of Commerce in providing support for the grassroots economy by inviting operators of more than 20,000 Blue Flag stores to visit a model store at the fair. The Blue Flag stores are an initiative under the government's Pracha Rat Project. At the model store, the visitors can learn about store management, product placement and innovative transactions. Experts have been invited to provide training to these store operators on professional store management. 
In addition, there is an exhibition on the Saha Group's contributions to the Pracha Rat Project, which is part of the government's national development policy. The group's projects contribute to the development of the country's economy, society, education, culture, health, and the environment.
 The event also provides seminars on human resource trends, e-commerce, Big Data, the cashless society, personality for success, meditation, and the hiring of 1,500 vacancies across 100 job profiles, the company said.