At A Glance

Swedish Ambassador Staffan Herrstrom this week opened the first Fitness24Seven gym in Thailand, at the Summer Hill Project in Bangkok’s Phra Khanong district.
Chief executive Christian Ask and country manager Natalia Folbrycht were at his side.
The Sweden-based gym chain allows members to design their own workout routines and access the facility 24 hours a day, seven days a week.
With their membership card they can access all Fitness24Seven gyms worldwide.
There is a variety of gym equipment, group training classes and a Women Gym area, all for Bt1,299 per month.

ETDA chief voted to lead the way to 4.0

Executive directors of 39 public organisations have voted for Surangkana Wayuparb, executive director of the Electronic Transactions Development Agency (ETDA), Ministry of Digital Economy and Society, to chair directors’ meetings for two years. 
The meetings are held to help public organisations cope with the disruption of digital technologies and ready for the Public Organization 4.0 plan.

Nivea maker expands production facility

Beiersdorf, owner of skincare products including Nivea and Eucerin, has begun a €47.4-million (Bt1.8-billion) expansion of its factory in Bangkok’s Bangplee district.
More than 700 people work at the office and production centre where Nivea and Eucerin are manufactured for the Thai market and for export to 43 other countries. 
“This reflects Beiersdorf’s commitment to doubling production performance in order to support demand in the region,” said Markus Daburger of Beiersdorf Thailand. 
“We appreciate the ongoing support of the government and local agencies in our expansion project, which not only sees the production line expand, but also our Beiersdorf family, as up to 200 new jobs will be created in the coming years. We are proud to say that the operation in Thailand is now the company’s second-biggest hub after Germany.”

‘Cardio’ ready for launch 

JD Pools is ready to launch “Cardio Pool” a new swimming pool innovation in response to new consumer lifestyle that comes with water exercise instruction manuals. 
The expectation is to drive total sales this year to Bt900 million, a 12 per cent growth from last year. 
Thanusak Phuangdet, chairman and managing director of JD Pools Group, said the industry caters to a niche market of high income consumers who want a private pool at home. Nowadays, the pools are cheaper and the market is bigger and there are new segments to satisfy various needs of consumers , including hotel, resort , tourism as well as those who love water sports and consumers who want a swimming pool for social values.