4 new categories introduced for Thailand Elite Card

Company president Pruet Boobphakam said TPC would focus on three marketing activities and strategies this year. It will diversify its assets to fulfil the current needs of targeted clients, diversify pricing for each target group of clients to create as many choices as possible, and appoint more sales representatives.
The company now is offering the Elite Card in four new categories, in addition to the original four. The new ones are Elite Family Excursion for five years at a cost of Bt800,000, Elite Family Alternative, which is valid for 10 years at a cost of Bt800,000, the 10-year Elite Privilege Access for Bt1 million, and Elite Superiority Extension, which is valid for 20 years at a cost Bt1 million.
Pruet said the four new categories of the Thailand Elite Card and renewed marketing strategies would bolster the company’s goal of 10-per-cent revenue growth this year.
“TPC is introducing the four new packages in a bid to attract more European-based clients, as they are considered to be among Thailand’s highest-spending visitors. The move is expected to stimulate tourism and lure more international income,” Pruet said.
Last year, Thailand Elite Card had a total of 4,037 members. The new members are expected to spend Bt200 million in Thailand this year, Bt300 million in 2018 and Bt400 million in 2019. TPC’s overall income is predicted to reach Bt1 billion this year.
The company’s database shows that Elite Card members entered Thailand 14,768 times in the 2016 fiscal year, and are estimated to have contributed more than Bt1.7 billion.
The company believes that these high-spending foreigners will indirectly stimulate Thailand’s economy as they will invest in real estate, luxury cars, and infrastructure investment.
According to the database, since 2013, Elite Card members travelling to Thailand were 30 to 60 years old, and 80 per cent were male.
Previously, there were four Thailand Elite Card categories, one for individuals, one for real-estate networking, the Elite Easy Access card, and a family category. The new categories bring the total to eight.
The top 10 sources of Elite Card members visiting Thailand are Britain, China, the United States, France, Japan, Australia, Bangladesh, Russia, Scandinavian countries, Germany and Singapore.
TPC recently appointed Henley & Partners Holdings as a concessionaire to market Elite Cards through its portfolios across the world. 
The company is also adding 38 more individual sales representatives and 21 general sales and services agents. Thailand Privilege Card also offers direct sales through its own staff and website.
The company next year will expand its client base by focusing on European and African countries and India, while rolling out in the Asean region including Laos, Indonesia, Myanmar, Cambodia, Vietnam and Malaysia.