GMM refocuses on artist management
GMM GRAMMY'S music business unit is turning its focus towards artist management to support its production and marketing to maintain revenue growth of at least 10 per cent next year.
Wichian Rerkpaisan, executive vice president for music production and promotion at GMM Grammy, said yesterday that the music business had changed as technology developed in line with changes in listeners’ behaviour.
“A total music business is an answer to deal with those challenges,” he said.
He explained that a “total music business” involved other relevant endeavours such as show business, product endorsement and merchandising.
With the migration of listeners to online platforms, the country’s music and entertainment giant is working with a number of providers of music-streaming providers such as YouTube, Line TV, Line Music, KKBox and iTunes to make sure that all songs and music videos produced by the company can be easily reached through different windows.
Apart from copyright management, the company is also focusing more on artist management. With more than 100 artists in the Thai music industry, GMM Grammy is able to work with its business partners to create show business and concerts with their own artists. Those artists can get a chance to be product presenters and endorsers.
“Not only do we produce songs and develop artists, but we are also making merchandise related to famous artists and music bands. This will also be a revenue stream for us in the near future,” he said.
The company expects the economy to improve next year. Media business and consumers confidence will follow suit.
GMM Grammy aims to produce around 500 songs in 2016, up from 300 this year. To attract both sponsors and listeners, the company is putting more effort into teen performers to broaden its fan base in this target group.
