Ambitious Dyson eyes Asean ahead of AEC
James Dyson, founder and chief engineer of Dyson, a UK-based manufacturer of technological appliances, recently talked with Kwanchai Rungfapaisarn about the company's strategic plan for penetration of the Asean market to cash in on implementation of the A
Can you provide a brief profile of your company and its business expansion to Asia?
Simply put, Dyson is about solving problems. Inventing technology that performs better, and getting rid of everyday annoyances.
It all started over 35 years ago when I bought a state-of-the-art Hoover Junior, and realised it quickly lost its suck. Instead of sucking up dirt, it pushed it around the house. Ripping out the bag, I saw that it was clogged even before being full and I became obsessed with improving the design.
It wasn’t easy. It took me 15 long years and 5,127 prototypes to come up with the first bagless vacuum cleaner with cyclone technology. And since then we’ve not stood still. We’ve invented fans without blades, vacuum-cleaner motors that spin five times faster than Formula 1 engines and hand-dryers that dry your hands with sheets of air moving at 430 miles per hour.
It may sound simple, but behind the scenes there are over 3,000 engineers and scientists and an investment of more than
