S Korea digital marketer takes stake in Adyim Online
SOUTH KOREA'S leading and fastest-growing digital marketing group, Yello Digital Marketing (YDM) Group, yesterday said it was acquiring a large stake in Adyim Online Agency, one of Thailand's major online marketing companies, in one of the major foreign a
Based on financial assistance and technological support provided by YDM, Adyim aims to become Thailand’s No 1 digital marketing firm within the next three years.
YDM is part of Yello Mobile group, the fastest-growing mobile media group in South Korea which comprises more than 70 companies specialising in five major business sectors: shopping, media and content, advertising and digital marketing, travel and online to offline services. YDM is Yello Mobile’s first business to expand its presence overseas, targeting the Southeast Asian region as a priority.
YDM currently has more than 20 companies throughout Southeast Asia, including Singapore, Indonesia, Thailand and Vietnam. The company employs more than 1,000 people to provide services to more than 5,000 clients.
Adyim was founded in 2011 as an online advertising network before turning into an integrated online marketing company, offering all aspects of online marketing services including strategic planning, digital content creation, website design, mobile app development, viral video production, online media planning and buying, and social media management. As one of Thailand’s fastest-growing online marketing companies, Adyim now has 90 employees and has provided services to over 350 leading brands in the country such as L’Oreal Thailand, Sabina, SCG, Swensen’s, Amway, A-ngoon soybean oil, Index Living Mall among others.
Under the deal, Adyim’s founder and renowned Internet marketer Tanapon Subsomboon, aka “Solbugtong”, will maintain ownership and his strategic management role as the chief executive officer.
YDM’s CEO, Sang Seok Lee, said, “We are just in the beginning stages of aggressively making alliances with leading digital companies in the region. Like Adyim in Thailand, we are constantly looking for companies with high potential and outstanding performance in the digital marketing industry in Southeast Asia.”
Adyim’s CEO, Tanapon Subsomboon, said: “Thailand is one of the top-ranked countries in the online advertising industry with the highest growth rate. Among multiple foreign marketing groups that offered partnership in the past couple of years, YDM is the most appealing company to strengthen our business in the future. … We now aim to become the No 1 digital marketing group in Southeast Asia together with YDM as a group.”
