Tesco wins high marks on cheap prices
Ninety seven per cent of a survey's respondents rated Tesco Lotus's new promotion as "medium to excellent", according to a survey by AC Nielsen.
The survey was conducted during February 20-21 and February 27-28 with a sample of men and women in both Bangkok and upcountry who had previous experience of consumer shopping and had made purchases at Tesco Lotus in the previous week.
Tesco Lotus revealed its “Number One for Price” campaign launched in mid-February. Its own survey, four days after the launch, showed that 72 per cent of respondents were previous shoppers.
The survey results pleased Tesco Lotus Chief Marketing Officer Kurt Kamp.
"Tesco Lotus is determined to keep its promise to be “Number One for Price” by checking the prices of over 10,000 product lines every week, to guarantee that we are the cheapest. Rollback and other promotions will continue,” he said.
