TAT offers prizes for VDOs on TikTok highlighting Thai Songkran traditions
The Tourism Authority of Thailand (TAT) is offering prizes worth over half a million baht for simply creating VDO content and posting it on TiKTok as part of Songkran 2024 celebrations.
TAT is collaborating with TikTok Thailand to organise the "Songkran 2567" campaign, promoting the beauty of Thai cultural traditions to international audiences. The focus is on creating a positive experience for global tourists and encouraging travel, TAT said.
TAT invites Thai and international tourists “to join in preserving Thai cultural traditions and creating positive travel experiences through the ‘Songkran 2567’ event under the travel category theme ‘Instant Happiness at Songkran’.”
“Simply create VDO content reviewing tourist attractions that capture the instant joy of Songkran in your style. Share it on your personal TikTok channel with the hashtags #Songkran/2024 ( #สงกรานต์2567 ) #InstantHappinessatSongkran ( #สุขทันทีที่เที่ยวสงกรานต์ ) and #TikTokTravels ( #TikTokพาเที่ยว ), set the post to public, and stand a chance to win prizes worth over 500,000 baht,” the TAT said.
The contest runs until April 19. The selection will be based on the clips with the highest views and likes that adhere to the specified rules. The list of 38 lucky winners will be announced on May 7 through TikTok's messaging platform.
