Elekta (EKTA-B.ST) announced the establishment of a new office in Bangkok to support directly Thai and Asian customers in the Cancer Care segment. The company will hold its first Thailand User Meeting on 12 November 2023 to share new radiotherapy skills and knowledge with customers.
Marco Lee - Elekta’s Senior Vice President for Asia Pacific & Japan, says “The establishment of Elekta Thailand will help support the growing number of cancer patients every year to access the benefits of high-quality radiation therapy. It also enables us to be closer to the customers to assist the treatment of cancer patients, and reinforce the Thailand government’s initiative to shorten radiation therapy waiting times by half, through increasing the number of devices”.
Additionally, Elekta will implement its strategy - ACCESS 2025 - to directly strengthen its network in key growth markets, including the Philippines, Indonesia and Vietnam. Elekta's new hub in Thailand supports this goal while also helping neighbouring countries with access and services for cancer treatment.
In this first Thailand User Meeting, Elekta will also engage various hospitals and medical customer groups, approximately 40 organizations in total; to update on the latest technology and enhance educational knowledge, and demonstrate new radiation therapy standards via a cloud-based application known as ProKnow. The app will help create a precise radiation treatment plan based on the patient's specific condition and tumour characteristics. A treatment plan allows you to deliver the right dose to the tumour and minimize damage to healthy tissue. The forum will also allow the exchange of skills and knowledge between attendees to shape positive experiences that will benefit their clinical practices.