Ho Chi Minh City organises first-ever banh mi festival
HCM City launched its first-ever Vietnam banh mi (Vietnamese Sandwich) Festival yesterday at District 1’s Youth Cultural House, in order to promote the traditional dish to locals and tourists.
The first of its kind in Vietnam, the event features 120 stalls from leading bakeries, restaurants and food suppliers from around the country, as well as foreign businesses.
It is expected to attract around 50,000 people to enjoy the famous dish and learn about its history.
Visitors can browse and enjoy a wide variety of Vietnamese bánh mì with many types of fillings, including vegetarian, as well as other baked goods and sweets.
Đức Anh, 21, arrived early and told Việt Nam News that he really enjoyed the atmosphere of the festival.
He said: “Banh mì has been an essential part of my life, along with pho (beef noodle soup) and bun bo Hue (Hue beef noodle soup). Pho usually takes the spotlight while banh mì seems to be “too humble”. The festival provides great opportunities for bánh mì to shine through.”
Visitor Thu Thảo, 27, added that she initially knew of the festival via a Facebook post.
“The scale of the event amazes me! I will bring some of my foreign friends to enjoy the Vietnamese signature dish later,” she said.
German national Lothar Schreiner added: “We love bread, so we love sandwiches. In Vietnam, banh mì is very delicious and everybody loves it, me too.”
In addition to food-related activities, there are also musical performances, a conference on the history and development of bánh mì and an award ceremony to honour top, long-standing bakery brands which have been established for more than 50 years in Vietnam as well as other exhibition events.
The festival is being organised by the HCM City Tourism Association and the city’s Department of Tourism and runs until the end of April 2.
Tran Thanh Huy, a member of the organising board, said: “Through this festival, the organisers want to expand the value of bánh mì to spread to international friends. From there, they know more about Vietnam and facilitate tourism to thrive after a long time of being restricted by the Covid-19 pandemic.
“Through this programme, young people can start a business to make new and more diverse types of bread.”
Over the years, Vietnamese bánh mì has been gaining popularity among international visitors as one of Vietnam’s signature dishes and was even recognised in the Oxford English Dictionary in 2011.
