JobThai buffs image amid tech push
THE WELL-KNOWN online job service and candidate-search platform JobThai has rebranded its image and logo for the first time in its 19 years of operation, as it aims to express that it is a brand that uses technology to provide a high-quality, approachable service for everyone.
It will also continue to capitalise on Big Data and Artificial Intelligence (AI) to strengthen its operations, its co-founder and chief operating officer, Sangduan Tangthamsatid, said yesterday.
The platform yesterday also introduced the latest version of its JobThai mobile application.
Among the new features in this latest version of the app is “Jobs Near Me”, which will use a map display to show updated jobs on offer near the user’s location.
Jobs Near Me users can specify a nearby location or their own homes. The system also recommends the best route to get to the user’s desired companies via public transportation, as well as calculating the travel time and fares.
The information is considered useful in helping job seekers to make better decisions before applying for positions.
Sangduan noted that the mobile app has many new features in the pipeline.
JobThai platform now has more than 1.6 million resumes, up from 1.4 million last year, along with 95,000 positions from leading companies.
The mobile application has been downloaded 950,000 times as of this week. According to its “Insights and Behaviours of Online Job Search Service” survey of over 3,000 people nationwide last December, 98.55 per cent of respondents used an online platform for their job search and applications.
The most frequently used channels were job search websites at 97.39 per cent, followed by companies’ websites at 44.20 per cent and search engines at 28.72 per cent.
Of the three tools for online job searches and applications, smartphones rank No1 at 51.96 per cent, followed by notebook computers at 24.04 per cent and desktops at 22.52 per cent respectively.
The survey also found that the top five factors considered by respondents when changing jobs were: salary at 22.97 per cent of respondents, followed by welfare and |benefits at 19.46 per cent, job responsibilities at 15.34 per cent, convenient commute at 12.63 per cent and career advancement at 11.77 per cent.
