Minister unveils plan to promote Thai soft power via NBT, Modern 9
Newly-appointed PM’s Office Minister Jiraporn Sinthuprai announced on Thursday that she will use NBT, a television channel run by the Public Relations Department, to promote Thailand’s soft power.
She said she has been put in charge of the government’s PR Department and MCOT Plc, which runs the Modern 9 TV channel and will soon invite representatives from both agencies to discuss content for the two channels. She said they could be used to better disseminate the government’s policies and echo people’s voices.
Jiraporn reckons programming of the NBT channel can be done faster than that of Modern 9 because MCOT is a listed company.
“The government must have an outlet for announcing its policies and communicating with the people,” Jiraporn said. “NBT’s programming can be adjusted to reflect and promote the government’s policies.”
The minister said she will soon meet the 11 soft-power committees to determine how they want to use NBT to promote their soft-power policies. She added that if privately-run TV stations want to broadcast soft-power promoting content, she would be willing to provide it.
